Sep 14, 2009|Corporate Identity Kit|$370|Working
Forget about the rest of the designers you see here at Elance.
Most of them do not have actual experience working in a real world as a designer. Most of them are just students or amateurs with access to a computer and some design programs.
Why do I say that? How can you tell them apart? Here's how.
Just by looking at the work they have produced, in this case logo design. More than 80% of the logos I seen here have restrictions in their applications. Why? Because the logos that the so-call designers have created contains gradient in them.
Good logos do not have gradient in them. Period. Think Apple, IBM, Dell, HP. You get the idea.
So what's the deal about gradients anyway? What do I care?
You should care. Logo must be designed to last many years. Your company's branding depends on it. Your logo must be able to be apply on signs, stationeries, polo t-shirts and corporate gifts and many more to maximize exposure. Logos with gradients cannot be embroidered on polo t-shirts or silkscreened on many items cheaply due to technical limitations. And all your competitor HAVE LOGOS flashing all over the place ... Think about how many branding opportunities you are loosing.
This is just a small part of the knowledge that I have learnt through 16 years of work as a multi-disciplined Senior Designer. To sum it up the difference I can offer to you is that I think creatively from the business perspective; which is sadly missing from most designers.
Do yourself a favour and...
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