I specialize in writing highly readable, intelligent, prose that will engage your audience, internal or external, and guide them to a desired outcome.
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Whilst I can write in a SEO manner, my primary audience is human. I am a highly cost effective creator of targeted communications; I am not in the business of writing 'click through' SEO filler.
I was born and educated in the UK, I am equally at home writing in American and British English.
I have enjoyed an unusually diverse career spanning Investment Banking, Sales and Marketing,...
I work closely with clients to define/segment their intended audience in order to customize a message that will resonate and lead to a desired outcome.
Whether your audience are your employees, investors, existing customers, potential customers or the general public, an effective message will address their concerns, and shape their response.
I add value by combining my skills as a communicator with your knowledge of your audience and your marketplace and finding the right 'voice' to connect with your audience.
The same principles apply whether we are revamping your website, preparing a new sales brochure, or writing your annual report or quarterly newsletter.
In order to give you best value I need to know who your audience is, where they are at, and where you want them to go.
Some clients already have a very clear vision of this in which case I am able to begin writing almost immediately, with others I work with them on defining these parameters, preferably before I start writing. This is part of the service I offer and is billed at my usual rate.
Historically much of my work has been for large corporations on internal communications. This was mainly political and financial think pieces on specific markets. As corporate budgets get cut more and more of this work is being done in house hence my search for new clients.
I have written, proof read, and amended, any number of sales brochures and websites, and since living in Asia I have also written on Travel and...
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