I am more passionate & aggressive about adopting new challenges as I was in start of my career 8 years ago. Here I want to thank those wonderful people who chose to work with me and those who chose to work under me as well, to have such a prophetic team is a real blessing in current corporate world.
Ive a unique experience of working in 3 different industries i.e. commodities (FMCG), beverages, & now telecom, this make very adoptable with respect to challenges & analytical in decision making.
Designing initiative through innovation, engaging team, envisioning & enabling them to execute with excellence is all about what I practiced throughout my career to convert a mere idea into a roaring success.
I strive for success but remains open for "there is always 1st time" I believe everything can be learned.
Allam Iqbal Open University, Islamabad
Master in Business Administration (Marketing)
2006 - 2008
Pak Telecom Mobiles Ltd.
Regional Head Marketing & Retail Audit
2011 - 2012
Leading the team of 27 MAO's, retail universe of over 20k, & franchise network of 39 franchisees. I am responsible of whole region regarding;
Retail availability audit to provide distribution opportunities to retail team.
Competition & gape analysis to provide basics for strategy making for retail penetration.
Outlet branding & execution, on the basis of revenue, strategic importance, & competition.
Vendors hiring & management, managing the team of 14 persons, deployed on different activities & locations.
Merchandising & promotion activities, back checking the merchandising activities as per PTML standards, plan & execute promotional activities to support retail team for ensuring organizational objectives regarding revenue, market share, & distribution.
Manage & conduct prize distribution ceremonies for the participants of retailer promotion activities.
New business development to cover un-tapped avenues; increase in coverage, availability, & market share.
Abud Dawood (P&G)
2008 - 2011
I had led the team of 8 Sales Reps & 1 SD Supervisor. Responsible for achieving organizational objective regarding volume (growth & Stretch), Market share, Coverage, Productivity, SKU/bill, merchandising & Brand specific objectives at execution level. Recognition on "Active distribution competition" conducted on priority brand.
I had maintained 100% active coverage ensured till Jun 2011.
I had increased coverage by 112%, currently managing the universe of 4672 customers.
83% productivity ensured till Jun 2011.
I had ensured fiscal objectives @ 101% vs. IVT, 102% vs. Stretch & 135% vs. IYA, one of the best not only in unit but nationwide as well.
Execution with excellence of organizational plans regarding sales fundamentals & initiative exploitation.