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Robert W. | Elance
 
176985602337900
Last Sign-in: Jul 28, 2010

Robert W.

Strategic, Entrepreneurial Marketing
   United States
  |   Chandler, AZ

Overview

Katallaxy (formerly Zero Hour Marketing) is a strategic marketing firm.

We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably.

The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model. In the end, we help companies commercialize products, drive trial and usage, and build brands.

Everything we do is geared to driving our clients' businesses forward and having them win in the market. We call it...

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Jun 14, 2008|Ad Campaigns|$300|Completed
|
5.0
Apr 22, 2008|Card Design|$161|Completed
|
5.0
Apr 10, 2008|Logos|$185|Working
Apr 10, 2008|Branding|$100|Completed

View All »

Portfolio

Skills (9)

Tested
Marketing
eCommerce Consulting
Microsoft Word
Editing
Public Relations
Advertising
Microsoft PowerPoint
Microsoft Excel
Management Skills

Service Description

Because we have a team with diverse capabilities, we're able to apply the best resources for whatever the client needs, we're not trying to sell you a certain core competency. And we approach business issues differently, looking for opportunities and new ways of thinking rather than looking through the prism of "traditional marketing."

SERVICES

- Strategy Development
- Brand Development
- Marketing Execution
- Startup Marketing
- Social Media Marketing

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STARTUP MARKETING PACKAGES

Petrol
- Launch Plan
- 10 hrs Consulting
- Value Prop
- Your company is…
- Mission Statement
- Positioning Statement
- Tagline
- Logo
- 5-page Website & Copy
- 1 Press Release
- Social Media Setup & Guide
- Results Analysis
- $5,000

Diesel
- petrol +
- Additional 5 hrs Consulting
- Benefits
- Reasons to Believe
- Media Messaging
- 2 Constituencies
- Brand ID Package
- SEO for Website
- 2 Press Releases
- 10 Slide Sales Presentation
- $7,500

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SOCIAL MEDIA MAXIMIZATION PROGRAMS

Toe In Water
- Social Media Audit
- Social Media Mktg Plan
- Blog setup and guidelines
- 1 SEO-optimized Press Release
- Social Network Setup (Facebook, LinkedIn, Twitter) & friend/follower/connection building and recommendations
- $2,000

Shallow End
- toe in water program +
- SEO - copy/content/cart recommendations & analysis
- SERPs - monitor search page rankings & recommendations
- Social Media Recruitment (contests, sweepstakes, fan promotions)
- Blogger Relations
- $2,000 strategy development
-...

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Employment

Affinnova
Director of Marketing
2001 - 2006
Technology-based market research firm with Fortune 500 clients (Procter & Gamble, ConAgra, Kimberly-Clark, General Mills, Aropostale) in multiple vertical industries (CPG, Retail,...
Internet Venture Works
Senior Product Manager
2000 - 2001
A venture/buyout services firm focused on new company creation in agriculture, futures trading and retail. Developed Internet strategies and business models for offline companies to realize...
hypermediate
Founding Partner
2000 - 2000
A marketing services firm working with early-stage technology and established small companies. Assisted the launch of start-up companies, providing strategic direction, planning and marketing...
Airwalk International, LLC
Director of Retail & New Media Marketing
1996 - 1999
A leading marketer of branded footwear, apparel, snowboarding equipment and licensed products. Internet and E-commerce Launched and managed all aspects of the companys e-commerce operation...

Education

University of Pittsburgh
Masters of Business Administration
1995 - 1996
Dickinson College
Bachelor of Arts
1990 - 1994

Keywords

brand
messaging
marketing
strategy
product
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
0
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Total
Per Client
Identity
Username
ZeroHourMarketing
Type
Individual
Member Since
February 2007
Elance URL
Verifications
0
Robert W. | Elance

Robert W.