Banner Ads
When marketing your business online and via social media, you want a web banner that stands out in a sea of online advertising. Banners ads are some of the most commonly used forms of digital marketing to get the word out about a business owner’s services and products.
Banner ads freelancers on Upwork are an affordable option to consider instead of an ad agency. These independent professionals can transform your small business advertising with eye-catching colors and creatively designed digital banner ads.
Banner ads freelancers are typically graphic designers with extensive training in software, such as Canva, Adobe Photoshop, and Adobe Illustrator. Some also have website design experience and copywriting skills.
As a business owner, you want to make sure that the banner ad freelancer is familiar with the main platforms for banner ad optimization, including search engines, WordPress, social media, and even business cards. The cost to hire a banner ads freelancer will vary due to many factors, including years of experience, the scope of work, project timeline, market conditions, and the contractor’s location.
The best way to estimate the cost of a banner ads freelancer for your project is to determine your specific project needs, the design software knowledge required, and the metrics for specific platforms. Also consider if there is any additional copywriting, SEO, or logo design needed to get the job done.
Experience and expertise
It’s important to consider the level of expertise and years of experience required when hiring banner ads freelancers. While a more seasoned banner ads freelancer with full-time marketing agency experience may command a higher hourly rate to design your Google Ads, they may also work faster, have more specialized expertise, and deliver higher-quality work. Rates for an experienced banner ads freelancer can start around $50 per hour. A freelancer that is new to banner ad design may have a more competitive low-cost price, but they might require a longer timeline and could still be learning the platforms. Rates for a beginner or intermediate freelancer tend to start at $20 an hour.
Consider which platforms will be used when estimating the cost to hire a marketing expert to create banner ads for your social media or landing page, such as Facebook, Twitter, LinkedIn, Instagram, TikTok, and Google. Your graphic designer should also be familiar with the main banner ad types because there are different measurements and templates required to run a successful ad campaign. Keep in mind that a graphic design freelancer with experience in e-commerce, copywriting, brand identity, logo design, and social media posts could be valuable in helping you get a top banner ad for your marketing campaign, but could affect the cost.
Scope of work
The scope of work is a step-by-step outline of the project tasks, timeline, expertise, and recommended years of experience needed to get the job done. Be sure to develop a detailed scope of work before hiring a banner ads freelancer, so the costs associated with your specific marketing campaign needs are accurate. It is also important to define the project scope before hiring a banner ads professional. What design software are they using? Do they understand the target audience? Are they familiar with keyword research for a strong, SEO-optimized search engine ad?
Timeline
A beginner banner ads freelancer should be able to execute standard banner ad design projects, such as Facebook ads, Google Ads, and LinkedIn ads in a short period of time. These ads should be designed to reach your target audience, so you can get new clients or customers. However, more complex banner ad design with copywriting, keyword research, and understanding of Google Analytics will require an ads expert and could take several days or weeks to complete. If you have a flexible schedule, you may be able to negotiate a lower rate with even the most experienced banner ads freelancer. If you are on a strict timeline or need the project completed last minute, you might have to pay a premium.
Geography
The cost of hiring a banner ads graphic designer can also be affected by their geographic location. Outsourcing your project to freelancers in another country with a lower cost of living can help reduce your cost to hire or increase your ability to negotiate a fixed price. However, if you prefer a freelancer that lives in a country with a higher cost of living, you may have to adjust your expected pay or budget for their time and effort. Also, paying your freelancer in USD is another way to negotiate a lower rate.
Popular Banner Ads Freelancer projects & costs examples
A good banner ad should be concise, have the right call to action, and simple design, so users understand what is being advertised within a few seconds. While there will be multiple iterations included in your costs, here are a few common banner ads projects you can find on Upwork:
Marketing campaigns: $75-$100/hourly rate
The cost of creating a marketing campaign with multiple ads across various platforms will depend on the skill level of the designer and their knowledge of the different sizes and dimensions required for each platform.
Facebook ads: $40-$50/hourly rate
The cost of creating social media posts should be relatively affordable depending on how many and what type of ad the business owner requests, including text ads, image and text ads, video ads, or carousels and stories.
Landing page: $20-$30/hourly rate
The cost of creating or adding banner ads to a landing page will depend on the skill level of the graphic designer, the amount of copywriting required, and their understanding of your target audience in case time is needed for additional research.
Find talent at the world’s work marketplace
If you’re looking to hire a marketing expert to create a high-quality banner ad for your small business that will catch users’ attention and increase your conversion rate to get you new clients, Upwork has banner ads freelancers that can complete banner ad design for you on time and within your budget. Connect with top professionals and banner ads freelancers with the experience and expertise you need for your marketing project.
Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.