Motion Graphics
What is a motion graphics designer?
A motion graphics designer is a creative artist capable of making typography, illustrations, and other visual elements appear to move. By using software such as Adobe After Effects, Apple Final Cut Pro, and Camtasia, a motion graphics designer can apply their skills to projects such as explainer videos, animations, product overviews, and presentations.
How do you hire a motion graphics designer?
You can source motion graphics design talent on Upwork by following these three steps:
- Write a project description. You’ll want to determine your scope of work and the skills and requirements you are looking for in a motion graphics designer.
- Post it on Upwork. Once you’ve written a project description, post it to Upwork. Simply follow the prompts to help you input the information you collected to scope out your project.
- Shortlist and interview motion graphics designers. Once the proposals start coming in, create a shortlist of the professionals you want to interview.
Of these three steps, your project description is where you will determine your scope of work and the specific type of motion graphics designer you need to complete your project.
How much does it cost to hire a motion graphics designer
Rates can vary due to many factors, including expertise and experience, location, and market conditions. Learn about the cost to hire a motion graphics designer.
How do you write a motion graphics designer job post?
Your job post is your chance to describe your project scope, budget, and talent needs. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
Job post title
Create a simple title that describes exactly what you’re looking for. The idea is to target the keywords that your ideal candidate is likely to type into a job search bar to find your project. Here are some sample motion graphic designer job post titles:
- Animator needed for development of new stadium flythrough
- 3D designer needed for product launch animation
- Animations of company logo needed for video intros
Project description
An effective motion graphics designer job post should include:
- Scope of work: From initial concepting to finished animation, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries, software, or styles, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Motion graphics designer job responsibilities
Here are some examples of motion graphics designer job responsibilities:
- Convert all new products to computer graphic images that are animation-ready
- Understand detailed client vision and conceptualize into final visual deliverable
- Create different flythrough environments for new products
Motion graphics designer job requirements and qualifications
Be sure to include any requirements and qualifications you’re looking for in a motion graphics designer. Here are some examples:
- Experience using motion graphics software such as Adobe After Effects or Apple Final Cut Pro
- Portfolio of at least five motion graphics examples created in the past two years
- Demonstrated ability to conceptualize images and animation environments based on client instructions/creative brief