Design is an art, a theory, a harmonic balance of layout, color, type, function, and thought. It arouses the mind to think differently. To think, conceptually. The question "why" is often asked, but more importantly, "why not" Design isn't just glorified media, rather, it defines a product. At first sight it intrigues you, drawing you in with every breathe, and keeps your interest. Then it tells you a story of its past, present, and future. Design is life.