We developed a unique exercise campaign for Advance Memphis on Facebook so we could take advantage of the viral nature of the Internet. Users sign up on the website or using the Facebook application, then they send a message to their friends requesting sponsorship for the exercise they do. The project included building the website, the Facebook app, and an iPhone app that can be used to input exercise on the go. In addition to building the platform, we also produced a short video with a complete overview of the campaign to ensure people who received a request to sponsor could quickly and easily find out what the campaign supports.
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We focus on what's important for growing your business, not vanity metrics. It's all about: Qualified traffic => Segmented Leads => Conversions and Sales. Far too many online marketers and SEO's focus links, rankings, and keywords. Sure, those are important, but you can't take keyword rankings to the bank!
Being successful on the Internet is not voodoo or some black art! It's no secret what it takes: creativity, hard work, and telling a really good story. That's all marketing is! T...