SEM-PPC Specialist with experience in:
• Campaign Set up on Search Network, Display Network, Mobile Network
• Fine tuning PPC campaigns for better account structure and improve overall performance.
• Ad Copy optimization & A/B Testing.
• Keyword segmentation, optimization.
• Campaign optimization on Adwords, Bing Ads and Adknowledge Bid System
• Negative keyword implementation
• Continuous Keyword research for new keyword discoveries