Destylio were commissioned by Manchester based ‘Atlas Rugby’ to play a pivotal part in the inception of the brand for their brand new community based sports initiative. The company required a logo that represented the core values of the scheme and that also appealed to the young people that the scheme was targeted at. The design needed to incorporate ideas of strength, achievement, positivity and team ethic, all achieved through the playing of rugby.
The initial idea proposed to the client took the form of a badge/emblem style design, using the colours of indigo and black as specified. This style was developed for its strength as a replicable badge on many items from kit to promotional material. Whilst the client liked this concept and felt it worked very well, they had some other ideas which they wanted to explore.
Two further concepts were then developed using a rugby player character that represented strength. In addition a globe was added to the design, which the character was holding aloft. The ribbon style was retained from the original emblem designed, and used to present the name of the company towards the bottom of the logo. Two versions were created, one fully incorporating the brand colours, whilst another used traditional blue and green colours for the globe. The latter was the version the client selected for the project. We are also developing the website for Atlas Rugby.
Based in the near Coventry in the UK, Destylio is a creative-minded web design company. At Destylio, we aim to always exceed our customers' expectations, delivering the highest standards of work. Our solutions are bespoke - we provide tailored solutions that match each client's requirements. We also understand the great importance of you as our clients and we make it our key objective to produce a website that you will proud of. We pride ourselves on our friendly and personable approach.