Digital Marketing
When it comes to the world of digital marketing, things can be a bit vague. Digital marketing encompasses a wide range of skills, specialties, and strategies. Finding the right digital marketer for your needs can be challenging. Upwork is your one-stop shop for browsing top digital marketers, interviewing them, and hiring your ideal candidate - all on the world’s work marketplace.
What Is Digital Marketing
Digital marketing is an umbrella term that covers all marketing efforts.
If you’re looking to use data analytics to help track and manage your social media, SEO, and other marketing efforts, a digital marketer can help.
Here’s a quick overview of the skills you should look for in a digital marketer:
- Data analytics, tracking, and monitoring of KPIs (e.g., traffic, conversions)
- Project management
- Content marketing (including text, video, and audio)
- Product marketing
- Organic (e.g., SEO) and paid (e.g., PPC) advertising
- Public relations
A digital marketer’s primary role is to track and manage an organization’s ability to hit KPIs across all its digital assets and marketing channels.
How Much Does It Cost To Hire A Digital Marketer
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced digital marketer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their digital marketing services more competitively.
Rates typically charged by Digital Marketers on Upwork are:
- Beginner: $15 per hour
- Intermediate: $30 per hour
- Advanced: $45 per hour
Digital Marketing Solutions For Businesses
The key to finding a top digital marketer is to get specific about your needs. Do you need help with a website, a mobile app, or both? Is your business active on Twitter, Facebook, Instagram, or all three? Will you be creating video and/or audio in addition to the standard blog content? The number of channels you have and the type of content you need produced will have a direct impact on cost.
Some popular solutions digital marketers offer businesses include:
Search Engine Optimization
Digital Marketers have the ability to improve a website’s ranking in search engine results. They do this by optimizing website content and on-page elements such as keywords and meta tags. These implementations help make the website more visible to potential customers.
Pay-Per-Click Advertisement
Through keyword research, ad creation, bid management, and performance analysis, digital marketers can drive targeted traffic to a website. They create and manage PPC campaigns on platforms like Google Ads.
How do you write a Digital Marketer Job Post?
When you have a clear picture of what kind of Digital Marketer you want to hire, you can begin writing your job post.
Job Post Title
Create a simple title that describes what you’re looking for. The idea is to target the keywords your ideal candidate will likely type into a job search bar to find your project. Here are some sample bookkeeper job post titles:
- Looking for a digital marketer to execute a campaign for an artist launch
- Seeking digital marketer for e-commerce brand expansion
- Digital marketing strategist for enhancing hospitality brand’s reputation
An effective digital marketer job post should also include:
- Scope of work: From paid search, to content marketing, to tracking KPIs, and performing marketing analytics, list all the deliverables you’ll need
- Project length: Your job post should indicate whether this is a quick project or you’ll need repeat help
- Background: Translate your digital marketing needs into a candidate profile. If you prefer experience working in a specific industry, be sure to mention this here.
- Budget: Set a marketing budget and note your preference for hourly rates vs. fixed-price contracts.
Digital Marketer Responsibilities
Here are some sample responsibilities you might list in your job announcement:
- Produce and manage engaging content across various platforms
- Implement SEO best practices to improve website visibility and ranking
- Oversee company’s social media profiles, including content creation, community engagement, and monitoring social media trend to optimize engagement and brand visibility
Digital Marketer Requirements and Qualifications
Here are some sample requirements and qualifications you might list in your job announcement:
- Bachelor’s degree in Marketing, Communications, Business, or related field
- Several years of experience in digital marketing roles, with a proven track record of successful digital marketing campaigns
- Familiarity with digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools, and email marketing software
Ready to take control of your assets and channels and maximize your marketing potential? Browse, interview, and hire digital marketers on Upwork!