This was print ad for a small baseball card shop. The original ad is also included for comparison. The client couldn't spend a lot of money on color printing, but needed a high-impact ad that would attract attention. My solution: a two-sided, B&W ad that could be distributed as a flier or printed in the newspaper. Understanding a client's target market is important: extra points if you know who the baseball player is. (Hint: if you're a baseball card collector, you know exactly who that is.)
baseball card print ad sports design graphic designer
The smartest thing a small business owner, independent contractor or individual looking for work can do to heighten success is to isolate your target market and then speak directly to those individuals using strategic writing and design. That's where I come in. I have 8+ years of experience in advertising, marketing, and design. My passion is helping small businesses and individuals stand out from their competition.
I'm American but I spend much of the year at my beach house in Cost...