Volvo Rents, like most corporations, has very specific guidelines to how their identity should be presented. This is a booklet in which we had to create dual-branding guidelines that reconciled the corporate rules with franchise owners' desire to highlight their local company name.
Branding guidelines often seem overly restrictive but are essential to building a cohesive identity across different media and different design teams.
I have over 10 years of experience in the graphic design field and currently work freelance. I believe in creative solutions, carried out efficiently.
I've previously worked at an ad agency, a print shop, and a design studio. I'm an Adobe Certified Expert in Photoshop and use all the rest of the standard CS apps on a daily basis. My background in print media is very strong and I know the technical details of how to set up files correctly the first time. But these days I've been spen...