Memeria, Incorporated was a new company focused on reselling enterprise content management technologies, a category whose name has different meanings to different audiences. This unknown company in an ambiguous industry needed an overview brochure that would clearly explain to prospects and supporters how Memeria provides value to its customers. Lastly, the company overview needed to convey professionalism and credibility to attract the largest companies in the Southeastern United States.
Anthony Miller Marketing worked with Memeria to identify their target audience as records managers and operations managers for finance, human resource, and legal departments—roles that traditionally use large amounts of paper as part of their daily activities and archiving practices. In addition to touting the traditional benefits of paperless processes, Anthony Miller Marketing recognized and highlighted the greater benefits of ECM technologies of making information more accurate, accessible, and actionable. AMM provided all creative services for this project.
Anthony Miller Marketing is a boutique Marketing Consulting firm based in Atlanta. The company specializes in business-to-business, technology marketing.
Anthony Miller, the founder and president, has over 20 years of marketing leadership experience in large company and entrepreneurial settings including blue-chip companies like Procter & Gamble, IBM, and Microsoft. He is frequently called upon to build marketing departments or initial marketing efforts for his clients, and has d...