GV&A created a unique "stamp" that would serve as the constant symbol, motto, and embodiment of a business-to-business industrial product. Animals are transliterative, and allow a pictographic meme for individuals to remember in any language or culture. Obviously, for cooling fans, a penguin made sense, and from a global cultural perspective, it was also the only animal that did not offend any one culture in the world. Combining this with the concept of the GV&A created tagline of "Smaller, Stronger, Smarter" an entire corporate culture was created by our firm.
coolazone cool a zone evaporative fan evaporative cooling fan business to business industrial marketing logistics marketing b2b environment marketing b2b brand brand identity corporate logo
From traditional to new media, and from B2B to B2C solutions, the end goal for us is to make you more profitable. GilbertoVelasquez.com - with communications experience, marketing, PR, advertising, and a full grasp of media channels, Gilberto Velasquez & Associates believes in building around you, your brand, and your vision to make sure that you do more than just succeed - you get rich off that success, as well.