Copywriting
High-quality content can influence your websiteโs search engine rankings and allow your business to stay competitive. To create an engaging copy that resonates with your target audience you need to have certain skills and experience. In most cases, outsourcing this type of work to the right copywriter is the best decision a business owner can make.
With such high competition online, it is important to use the right words and phrases that can persuade customers to buy, call, fill out the form or complete any other desired actions. You can be a great business owner who knows all the specifications about the product or service provided but can struggle with content writing. Thatโs where professional copywriters come in.
Use Upwork to connect with different types of copywriters who can create content for your small business website or LinkedIn profile, engaging social media posts, ad copies, infographics, and others.
What is a copywriter?
Want to succeed in a digital marketplace? Your ability to tell stories and inform potential customers of the advantages of your products or services is key. A good copywriter can create marketing copies of different formats, including blog posts, white papers, sales letters, press releases, and other written collateral that will give your brand its voice. They can also provide critical assistance with content marketing initiatives.
How do you hire a copywriter?
You can source a copywriter talent on Upwork by following these 3 steps:
- Write a project description. Youโll want to determine your copywriting needs and the skills and requirements you are looking for in a copywriter.
- Post it on Upwork. Once youโve written a project description, simply post it to Upwork. Follow the prompts to help you input the information you collected to scope out your project.
- Shortlist and interview potential copywriters. Once the proposals start coming in, create a shortlist of the freelance writers you want to interview.
Of these three steps, writing your project description is the most important. Itโs where you will determine your scope of work, the specific type of copywriting you need for your project, and your budget.
How much does it cost to hire a copywriter?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced copywriter may command higher fees but also works faster, has more specialized areas of expertise, and delivers higher-quality work.
- A content writer who is still in the process of building a client base may price their copywriting services more competitively.
Rates typically charged by copywriters on Upwork are:
- Beginner: $19 per hour
- Intermediate: $30 per hour
- Advanced: $45 per hour
Source: https://www.upwork.com/hire/copywriters/cost/
Why hire copywriters?
There are many reasons why itโs worth hiring an experienced copywriter. The most obvious is that with the help of professionals you can create outstanding content that will align with marketing strategy.
- By delegating copywriting services to experts, you can save time and concentrate on other business-related tasks.
- A copywriter with extensive experience knows how to create persuasive high-quality content to the target audience you need.
- The expert in copywriting can assist with creating copies for different marketing campaigns, including infographics, video, email campaigns and capturing social media texts.
The future of copywriting
New businesses and websites offering goods and services appear every day. The right words, phrases and tone of voice used in product description can convince a person to make a purchase from a particular brand.
There are concerns that AI technologies can replace traditional copywriting services. In reality, AI is a great tool to enhance creativity, but it will hardly replace human approach. Professional copywriting services will be in high demand, but will require adaptability to fast-developing technologies.
Copywriter Hiring FAQ
How do you write a copywriter job post?
Your job post is your chance to describe your project scope, budget, and talent needs. Although you donโt need a full job description as you would when hiring an employee, aim to provide enough detail for freelance copywriters to know if theyโre the right fit for the project.
Job post title
Create a simple title that describes exactly what youโre looking for. The idea is to target the keywords that your ideal candidate is likely to type into a job search bar to find your project. Here are some sample copywriter job post titles:
- Marketing agency is looking for creative and versatile copywriter
- Experienced copywriter needed for cold email campaigns
- SaaS company is looking for an experienced copywriter to create engaging blog posts and content for landing pages
Project description
An effective copywriting job post should include:
- Scope of work: From web pages to white papers, list all the deliverables youโll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience working with certain industries, software, writing style or marketing channels, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Copywriter job responsibilities
Here are some examples of copywriting job responsibilities:
- Create error-free, attractive copies for different platforms, including websites, social media, emails, and video scripts
- Proofread and edit copies if necessary
- Develop brand voice
- Work on creative briefs and present completed projects to the organization's executives
Copywriting job requirements and qualifications
Be sure to include any requirements and qualifications youโre looking for in a copywriter. Here are some examples:
- Copywriting
- Editing
- Digital Marketing
- Research
- SEO
Ready to create an engaging product description or want your website content to stand out from other competitors? Hire the best copywriter on Upwork today!