How to hire white paper writers
Persuasive, heavily researched, and serious in tone, there’s nothing like a white paper to help you set your business up as a voice of authority within your industry.
So how do you hire white paper writers? What follows are some tips for finding top white paper writers on Upwork.
How to shortlist white paper professionals
As you’re browsing available white paper consultants, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want a white paper writer who understands your industry so they can go in-depth into advanced concepts and craft a message that resonates with your target audience.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., experience designing white paper layout with Adobe InDesign).
- Feedback Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular white paper writer.
How to write an effective white paper job post
With a clear picture of your ideal white paper writer in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective white paper job post should include:
- Scope of work: From white paper editing to desktop publishing, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries or writing styles, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to set yourself up as a voice of authority with a professionally written white paper? Log in and post your white paper job on Upwork today.
WHITE PAPER WRITERS FAQ
What is a white paper?
A white paper is an authoritative, persuasive, report or guide that clearly defines a problem and presents a solution. white papers can be used to present everything from new technologies to historical perspectives.
Here’s a quick overview of the skills you should look for in white paper professionals:
- White paper writing
- Content marketing
- Proofreading and editing
- Writing specializations (e.g., copywriting, technical writing, B2B writing)
Why hire white paper writers?
The trick to finding top white paper writers is to identify your needs. Is your goal to provide an in-depth guide covering the latest trends in search engine marketing (SEM) to build the authority of your digital marketing agency? Or do you require a technical writing background to help you illustrate the benefits of your new blockchain-powered supply chain management software? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire a white paper writer?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced white paper writer may command higher fees but also work faster, have more specialized areas of expertise, and deliver a higher-quality product.
- A freelancer who is still in the process of building a client base may price their white paper writing services more competitively.
Which one is right for you will depend on the specifics of your project.