dnadublin is the trading name of designer Karl Mooney. I have created successful design solutions for companies across the business spectrum. I do not work arbitrarily. I take the time to think (often obsessively) about your project. That is my job. I have been involved in concept development since 1997. I develop identities and further reinforce those identities with carefully considered collatoral items, such as brochures, press adverts, animations and websites.