Student project, SCAD. Task: expand Gorilla Glue's target market to include the female hobbyist. The risqué, pun-laden copy is framed as a Personals ad, which draws the reader in by tapping their inner voyeur.
magazine ad copywriting graphic design advertising
I've been doing graphic design for 25 years. I've worked in printing, publishing, advertising, and boutique design studios, doing everything from paste-up and camera-work, to copywriting, to creative direction. I've served the big guys, like Microsoft, Starbucks, the Seattle Seahawks, RealNetworks, and Philips, have helped start-up businesses build their brands, and have worked some really fine trade with massage practitioners, acupuncturists, and web coding mavens.