Member of the Forbes Business Council | +$200M raised | +36,000 features | +80B media impressions
I'm an experienced PR specialist with over ten years of experience working alongside names like Stephen Hawking, Keira Knightley, Queen, and the EU Parliament. I've raised over $200M for public & charity client projects—and I'm continuing to build award-winning PR campaigns today with my team, XWECAN.
Cumulatively, I've helped my clients gain over 9 million followers on major social media platforms in just the last few years. My team consists of former Disney and United Nations executives; CNN, FT, and Forbes journalists; and creatives who've worked with Whoopi Goldberg, Matthew McConaughey, Kevin Spacey—even US Presidents. We've leveraged our deep trust network to get our clients over 40 billion media impressions in 2022-2023, and would be happy to do the same for you.
What I do for my clients is simple: I help them go the extra mile & garner the kind of recognition that money cannot buy, but PR can achieve in an organic, targeted way. If you're interested in making that kind of splash, I'm currently open both to 1-1 consultations and/or a more collaborative, long-term structure through XWECAN.
---
A few of my case studies:
1. Co-founded the United Nations' Asteroid Day with Queen’s Dr. Brian May, Apollo 9 astronaut Rusty Schweickart, B612's Danica Remy, and Prof. Stephen Hawking. The International
Astronomical Union then renamed an asteroid in my name (the "8664 Grigorijrichters"). The event was covered in 35,000+ news stories and received 50+ billion media impressions.
2. Helped Stephen Sutton MBE’s fundraiser campaign reach 6,000+ news outlets and receive 4+ billion media impressions.
3. Teamed up with Stephen Fry, Alan Cumming, Dame Judi Dench, Nadia Murad, and Dr. Brian May to save 2,000 children from European refugee camps. We then relocated more than two hundred children by coordinating 600+ simultaneous news stories and garnering over 500 million media impressions. For the occasion, I also produced the first-ever music video for Freddie Mercury's classic song "Is this the world we created?" which premiered at the EU Parliament.
4. Secured the inventor of the World Wide Web, Sir Tim Berners-Lee, as a keynote speaker for Fujitsu's first ever Technology Summit.
5. Placed stories about the European Space Agency’s “Hera Mission,” the world’s first-ever asteroid deflection test, in 2,000+ outlets totalling 4+ billion media impressions.
More recently, I've also involved myself heavily in blockchain & crypto PR, and consider myself an expert in the space. Some examples:
1. Generated 4.5 million anniversary event attendees for Binance, the world's leading blockchain & cryptocurrency company.
2. Secured over sixty bylined articles in a handful of months for a now-well-known young web3 CEO, making a household name of a crypto newcomer.
3. Built world-class publicity for a new author by getting their first book featured in Newsweek, FOX News, Huffington Post, People, and ABC News.
My expertise is varied and wide-ranging. XWECAN is currently working with clients across a variety of industries, including Web3, technology, finance, climate change, food, lifestyle, charity, mental health, pharma, and professional services.
I work with big corporations, small businesses, startups, scaleups, entrepreneurs and personal brands. Whatever your size, and whether you're a founder, an author, a therapist, an influencer, or a politician—if it's a cause I believe in, I will help you. Our media networks are especially strong across US (North America), EU (especially Germany), the UK, GCC (especially UAE/Saudi Arabia/Qatar), and Asia.
High-profile personalities I've worked with include: QUEEN, US President Clinton, Stephen Hawking, Julian Lennon, Whoopi Goldberg, Jack Black, Brian May, Kevin Spacey, Keira Knightley, Ron Howard, and Peter Gabriel.
Lastly, some sizeable firms I've personally worked with include: Vodafone, Fujitsu, Sapien Labs, United Nations, MTV, SONY, Netflix, SpaceX, NASA, ESA, Well Health, Binance, MWC, GoPro, Cannes, Vancouver Film School, Old Vic Theatre, TikTok, Facebook, Google, and YouTube.
Thank you for the time! Send me a message out if you'd like to get in touch. All the best.
- Grig
internet websites
