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Dale McGuinness

Lamb Mothers Day

by Dale McGuinness, last login 612 days ago

A key insight into lamb is that it's loved for its aroma. This tongue-in-cheek campaign ran as tv, print, point of sale and outdoor resulting in 1.5 million more serves of lamb bought for the month of May compared to the year before.
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Dale McGuinness

Dale McGuinness

Adelaide, South Australia
New on Elance
About Dale McGuinness
Hi there. My name is Dale and I have over 15 years experience in the Advertising Industry in Australia, many of them as a senior Art Director on major brands. I have won numerous awards nationally in Australia and have also been recognised overseas, most notably with a Canne Lion. I am enthusiastic, passionate, hardworking and always willing to roll up my sleeves when needed. Advertising/Design has allowed me to explore my creative juices over the years and has been a...
Dale McGuinness | Elance

Dale McGuinness