How to hire newsletter writers
Looking to maintain a newsletter to keep your employees, customers, stakeholders, or donors informed? A newsletter writer can help you communicate with your growing community.
So how do you hire newsletter writers? What follows are some tips for finding top newsletter writers on Upwork.
How to shortlist newsletter writing professionals
As you’re browsing available newsletter writing consultants, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want a newsletter writer who understands your industry so they can use language that will resonate with your target audience.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., tracking the performance of a newsletter with Google Analytics).
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular newsletter writer.
How to write an effective newsletter writing job post
With a clear picture of your ideal newsletter writer in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective newsletter writing job post should include:
- Scope of work: From copywriting to newsletter layout, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries or marketing tools, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to launch and maintain your own newsletter? Log in and post your newsletter writing job on Upwork today.
NEWSLETTER WRITERS FAQ
What is a newsletter?
A newsletter is a type of digital or print content that is distributed to a list of subscribers. It will typically contain a series of story snippets, company news, and advice laid out similarly to a magazine or newspaper.
Here’s a quick overview of the skills you should look for in newsletter writing professionals:
- Newsletter writing
- Copywriting
- Editing and proofreading
- Graphic design
Why do you want to hire newsletter writers?
The trick to finding top newsletter writers is to identify your needs. Is your goal to keep your employees and shareholders informed of private news and events with an internal newsletter? Or is your plan to run a newsletter marketing campaign, driving traffic to your digital assets from a list of email subscribers? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire a newsletter writer?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced newsletter writer may command higher fees but also work faster, have more specialized areas of expertise, and deliver a higher-quality product.
- A contractor who is still in the process of building a client base may price their newsletter writing more competitively.
Which one is right for you will depend on the specifics of your project.