An example of a campaign optimization results. Please note the drop in cost per conversion and an increase in conversion rate . Also, by refining the client's keyword list I managed to increase his impression share from (from 38.94% to 78.97%) and his CTR (from 2.27% to 3.44%) while keeping the same daily budget.
I am Google AdWords Certified Specialist with a 97% score in Google AdWords Search Advertising Advanced Exam, 6 years experience in optimizing & managing Google AdWords and 6 years experience in internet marketing, SEO and SEM.
I also have a lot of experience using Google Analytics and various content management systems.
My personal profile on LinkedIn: http://hr.linkedin.com/in/sandisablic