Oversized large coffee table style book created for the San Diego Zoo. Highlights the Zoological Society's accomplishments and history over the last 90 years. I was responsible for concept, photo research, design, account management, printing, and mail house delivery. I was given a word doc with the copy and told to 'take it from there'. This is the final product. Initially created for high end donors, but the books were so well received, the gift shop wanted to carry them for the visitors as a keepsake, and the Zoo decided to have a new book created each year. The following books were created at a slightly smaller size, and highlighted the accomplishments for that particular year. I created 4 other Points of Pride Books for the following years.
I have 10 years of well rounded experience in the creative marketing field, ranging from account management, graphic design (includes print and mail house experience), advertising, video filming and editing. Currently I have been actively working as a freelance Graphic Designer. Before that I was a full time Senior Graphic Designer at the San Diego Zoo for six years, but decided to make the change and do freelance full time to be home with my children.