enjamin Rush Jolly established a jewelry company that, after it's first two decades of operation, became the most well known and highly respected jewelry store in North Carolina. His great-grandson, Frank Jolly Ragsdale, now operates the company under the same philosophy established by "Grandpa Jolly". Anyone who came through his door paid him a compliment by doing so. All our customers are treated with respect and dignity and given the finest service possible. Our customers are always told the truth. If telling a customer the truth results in losing a sale, nothing but the sale is lost. They will return again, for their confidences will have been gained. The quality of merchandise presented to our customers will always be the finest and of the very best value. Price is not and will not be the determining factor. These very simple and straightforward principles have been followed by succeeding generations. Everyone employed by Jolly's immediately learns them upon coming to work. They are in force today and will continue to be as long as Jolly's remains in operation. Because of our knowledge and experience, we think you will find Jolly's Jewelers is your best source for jewelry.