Find freelancers. Lose those costly delays.

With 1.7 million freelancers, we'll match you with the perfect talent.

or, Register with Elance »

Profile >
Portfolio
Ian M.

PPC Account management results

by Ian M., last login 2 days ago

PPC Account management results  As one of the more challenging PPC accounts I have had to manage this online gaming client www.gameaccount.com is a good example to include in my portfolio. 

When the client came to me they were really struggling to generate traffic through their PPC account. The main problems were that most of their keywords had poor quality scores compounded by very poor ctr\'s. The keyword list was a little too generic and the structure of the account was such that the ads showing on many keywords were not closely related to each other as well. On top of this the inclusion of many broad match keywords ensured that their ads were showing on many unrelated searches.
Description
As one of the more challenging PPC accounts I have had to manage this online gaming client www.gameaccount.com is a good example to include in my portfolio.

When the client came to me they were really struggling to generate traffic through their PPC account. The main problems were that most of their keywords had poor quality scores compounded by very poor ctr's. The keyword list was a little too generic and the structure of the account was such that the ads showing on many keywords were not closely related to each other as well. On top of this the inclusion of many broad match keywords ensured that their ads were showing on many unrelated searches.
http://http://www.gameaccount.com/
176985602337900
Last Item
GB
Ian M.

Ian M.

Google AdWords, Google Analytics, Bing Microsoft Adcenter
Lichfield, Staffordshire
0.0
Not Yet Rated
N/A
rate
About Ian M.
I am a specialist in PPC management with over 7 years expertise behind me in working for digital agencies. Working on all the main platforms I have managed combined client spend in excess of 300k a month on Google adwords alone. I have managed campaigns on a freelance basis for several companies globally that range from online tool shops to solar power services. I also have experience in successfully managing campaigns in the insurance and online gaming sectors which are notoriously competitive...
More Samples
Ian M. | Elance

Ian M.