Price hub is a media buying benchmarking software for media advertising analysts. The software fully supports the media buying analyst to design his client budget on yearly based distribution by organizing necessary information into smart matrices and automating multiple calculations, in order to fine tune and identify the best media buying strategy.
Additionally, with the help of a set of powerful benchmarking process, he can evaluate the prices of a specific client vs. the prices of a pool of clients. He can also evaluate cost / discount performance vs. category and market for TV, print and radio and integrate the results into his client buying strategy.
Software Architecture Delphi UI forms RDBMS SQL Access
For more than 25 years, as a professional developer, i am building business applications for the Greek and foreign market. I have developed software for the most popular platforms (Dos, Windows, Internet/Intranets, IBM AS/400) and i have long time collaboration in application development with companies at leading position in information technology business such as IBM Hellas.
Some of the skills i possess:
* Excellent understanding of business application
* Broad knowle...