The client needed to take their existed files and recreate them so that there was room for imprinting messages. This way, someone could order a bottle of Crown Royal with a birthday, wedding, or other message and have an actual product label.
As with high-end printing, these labels contained 4-color process as well as spot color layers. Combined with die lines, foil stamping, embossing, these were complicated labels.
If you take a closer look (click the image to see more detail), you can see the die lines (where the labels are cut), the foil layer, and especially noticeable on the Crown Royal label, the embossing (create a 3D surface effect).
Since 2000, H.O.W.D.Y. Media has been developing enterprise-level websites, designing brochures for print, creating packaging for food products, audio recording and editing, shooting video, and DVD authoring. Our talents are varied and continuously expanding.
We have worked on websites for the major credit card companies (Visa, Mastercard, American Express, Discover, and JCB), the American Cancer Society, Mother Jones, NFC Forum, and hundreds of other companies and organizations.