Shoreline Strategy Group are a strategic advisory firm that assist customers handling large organizational changes. They pride themselves on Motivation, Motion, Streamlining, vision, strategy, best practice.
They liked this logo to be very vibrant and technical friendly. A major differentiator for them was that they are the only company in this field with technology and not just consulting surveys. They encouraged the use of greens, oranges and blues.
The main concepts were the use of a shoreline wave or a world that is encompassed in motion.
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