Case Study/Scenario: SEM (Search Engine Marketing) - Start immediately
Hi, we need someone preferably with no more than 2 years of experience in Search Engine Marketing (SEM campaigns), including doing on and offsite SEO, and in creating and managing ads or campaigns preferably in the sports, travel or outdoor industry.
Right now, we just need you to study & analyze a random website, and use it as a case study & create a detailed report (maybe 5 is enough if it covers the vital info) and present to me explaining your hypothetical strategy in how to market our websites by using SEM (affiliate marketing? use Google ppc/cpc or other? Why/What keywords to choose, bid price, budget, campaign length, how to manage bids, suggestions about an optimized landing page, improvements in terms of onpage SEO, off page SEO strategy, and other vital details).
I am a beginner myself and have a good understanding about some of these skills so I am only looking for experienced candidates but I might consider low bidders and new elancers if they can show some kind of portfolio or proof of past work or linkedin profile showing job history.
-Please note that this is only a scenario and this task will not involve creating an actual campaign.
-Report must be delivered by 13th and would need an hour or so to present it to me and discuss your report (Delivery after this date won't be acceptable and thus report wont be useful).
-I am also very interested in discussing while you are working, to see quality of your progress. I could use google docs so I can also add some contents from my part and proofread.
-candidate must be from EMEA region, and available to skype chat if needed
Please reply with some brief detail about what does your experience cover in terms of SEM & SEO, your bid & if you can start right away. Will select candidate same day so he can start right away due to tight deadline!
Since its only a scenario, budget is $40-50.