Content Marketing Manager
The Content Marketing Manager will be responsible for the coordination of all digital and print content.
The right candidate will have experience in cross channel content marketing and content optimization including text, audio, video and image content, social media marketing and search marketing.
The Content Marketing Manager is a creative marketing mind with the ability to organize projects, meet deadlines and manage a team. The ability to interpret analytics and troubleshoot web related technical issues is a plus.
This position requires experience in using digital and print content to support strategic organizational objectives.
Roles and Responsibilities
Developing and managing a content marketing strategy that supports organizational goals from the top to the bottom of the marketing and sales funnel including [Increasing Brand and Offer Awareness, Growing Website Traffic, Generating Leads, Acquiring Customers, Retaining Customers]
Create, edit and manage the production of digital and print content that is consistent with the organization's brand, style and tone.
Develop and maintain a content calendar that attracts and appeals to the organization's various customer avatars.
Develop, manage and execute procedures for
Creation of standard operating procedures (SOP's) for the planning, execution, optimization, distribution and amplification of the organization's content.
Managing in house and outsourced content creators, editors, data analysts, graphic designers, videographers, developers, etc
Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics.
Hire and manage in-house and outsourced writers, editors, data analysts, graphic designers, videographers, developers, etc.
Bachelors degree (Preferably in Marketing, Journalism, Communications or Public Relations)
5+ years experience in digital content strategy and tactics including content creation, editing, analytics, social media marketing and search engine optimization.
3+ years experience in project management and/or management of an in-house and outsourced team.
The Content Marketing Manager position requires a number of skills including:
Content Marketing – Demonstrated experience with successful management and execution of a content marketing strategy.
Leadership – Successful experience leading a team in a project driven environment.
Search Engine Optimization – A demonstrated ability to drive traffic to web properties from search engines.
Social Media Marketing – Proven experience using social media channels to distribute and amplify the organization's content.
Editing – Proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style and tone.
Blogging – Successful management of a business blog that furthers organizational goals.
WordPress – The ability to create content within and troubleshoot issues with the WordPress platform.
Copywriting – An understanding of how to create and present content that persuades.
Lead Generation – Demonstrated experience with using digital and/or print content to generate leads and sales.
Analytics – An excellent command of analytics platforms, such as Google Analytics or Omniture, to adjust marketing strategy and tactics.