Article Writing
If you’re looking to build a website that will attract visitors from different avenues, you need a dynamic team. Hiring an article writer is another way to enhance your marketing strategy and improve online visibility - especially if your company has a lot of information to share. Upwork can help you shortlist and ultimately hire the right article writer for your projects. All you have to do is create your job post, and the proposals will follow.
What Is Article Writing?
An article writer will create content based on your needs and objectives. Whether it’s creating a blog post, publishing an eBook, or ghostwriting for a magazine entry, an article writer will provide their expertise in technical, business, or creative writing.
Article Writing Solutions for Businesses
If you have a short-term project that simply consists of having an article written for your website, your requirements from an article writer may not be much. But if you want to hire an article writer for the long haul, you may wonder what different solutions and strategies they can offer.
Conversion-Focused Writing
While article writers create copy that is informative and beneficial to its readers, they can craft articles with a focus on converting readers into customers through persuasive writing and calls-to-action that can sway a reader to do something.
Brand Storytelling
Businesses look to article writers to craft articles that tell the brand’s story, communicate its values, and connect emotionally with the audience, enhancing brand identity and loyalty.
Social Media Integration
Many businesses find a lot of their customers through social media. Article writers can create articles that are suitable for sharing on social media platforms - increasing engagement and reach.
Content Strategy Development
Article writers can help businesses develop a content strategy that aligns with its marketing goals, including topic selection and content calendar creation.
Cost of Hiring An Article Writer
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced article writer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their article writing services more competitively.
Rates typically charged by article writers on Upwork are:
- Beginner: $15 per hour
- Intermediate: $34 per hour
- Advanced: $80 per hour
Which one is right for you will depend on the specifics of your project.
How Do You Hire An Article Writer
You can source article writing talent on Upwork by following these three steps:
- Write a project description. You’ll want to determine your scope of work and the skills and requirements you are looking for in an article writer.
- Post it on Upwork. Once you’ve written a project description, post it to Upwork. Simply follow the prompts to help you input the information you collected to scope out your project.
- Shortlist and interview article writers. Once the proposals start coming in, create a shortlist of the professionals you want to interview.
Of these three steps, your project description is where you will determine your scope of work and the specific type of article writer you need to complete your project.
Writing Your Job Post For An Article Writer
Your job post is your chance to describe your project scope, budget, and talent needs. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
Job post title
Create a simple title that describes exactly what you’re looking for. The idea is to target the keywords that your ideal candidate is likely to type into a job search bar to find your project. Here are some sample article writer job post titles:
- Freelance article writer for blog posts
- Need ghostwriter to develop series of articles in engineering magazine
- Education expert needed to write articles on new learning practices
Project description
An effective article writer job post should include:
- Scope of work: From research to developing proper editorial tone, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries, formats, or style, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Article Writer Job Responsibilities
Here are some examples of article writer job responsibilities:
- Develop topics for series of articles in company newsletter
- Match tone of company website when writing blog entries
- Create highly technical articles consistent with industry norm
Article Writer Job Requirements and Qualifications
Be sure to include any requirements and qualifications you’re looking for in an article writer. Here are some examples:
- Ability to incorporate pre-selected keywords in every article
- Portfolio of articles and other content matching desired company tone
- Ability to ghostwrite for several different executives with different styles
- Familiarity with Google Docs
Ready to kick your articles into the next gear? Hire an article writer on Upwork today.