Consultant to Fortune 500 clients
Campaigns reaching over 100 million views lifetime
Over 500 clients consulted
Specialty in technology and finance
Selling has always been exciting for me, ever since I was tasked with selling chocolate bars for Little League when I was 10 years old. It was like a game, and the rush of getting a YES after so many rejections was fuel to knock on the next door. As I moved into adulthood, I started my first official sales job selling cell phones in a mall kiosk. Having potential customers walking past was a much easier endeavor than knocking on doors.
I eventually graduated to selling more advanced products, such as wind turbines, education services, and marketing data. Sales was always enjoyable, and I consistently performed at the #1 position on my teams. However, I saw the limiting nature of sales, as you could only try to sell to a restricted number of people in a day (between 10-100, depending on the type of sale and quality of conversation). The obvious evolution of any salespersons career is marketing, and I knew the transition needed to happen.
When transitioning to marketing, I knew the learning curve was going to be much higher than in sales. With 6 years of sales experience under my belt, understanding buyer psychology and buyer experience was a huge advantage. However, learning technical distribution and marketing funnels was more complicated than I had expected. As with everything in life, the more complicated it is, the more I want to master it, and dedicated myself to learning as much as possible, as quickly as possible. Within the first year of transitioning to marketing, I had serviced all of 2 clients but had spent over 4,000 hours learning the tools of the trade.
Going into year 2, I already had an intermediate understanding of marketing. I was able to land my first major client, which was in the cryptocurrency space in the summer of 2017. I was able to help this company raise $14 million USD in extra funds during my tenure which allowed me to grow my knowledge and skills as a marketer. I continued to work with blockchain companies for several years, although my desire shifted towards emerging technology companies.
In year 3, I opened a marketing firm to service blockchain-specific companies with an emphasis on digital marketing services and PR. At this point, I had reached well over 10,000 hours of experience, making me an expert in marketing. I was able to work with many great companies across multiple industries, giving me insight into the diversity of technology companies, the missions of CEOs from different countries, and the desire to gain users and spread messages across the web.
In year 4, I decided to partner with two others to start a fintech company dedicated to the development of fractional ownership of high-value assets. While starting with good intentions, issues with the lead investor led to the eventual failure and closure of this company. This pushed back my advancement with my marketing firm, which I had shut down to focus solely on this venture.
In year 5, it made sense to learn from past mistakes to develop a marketing firm that works well for clients, allows for scalability and focuses on a combination of excellent creatives distributed with advanced marketing technology. I focused on servicing clients in a consulting capacity only while I worked out all issues with the deployment of my new marketing firm.
In year 6, I began to focus on partnering with companies here on Upwork as well as through my own networking. My focus was honed into specifically partnering with early-stage tech companies, especially those in fintech, edtech, medtech and SaaS. Most of my services shifted primarily to marketing strategy and business development.
Year 7 continued where year 6 left off, with a growth focus on partnering with companies based on their budgets. This included a higher emphasis on consultation and increased investor relations for companies looking to fundraise.
Year 8 saw a shift in the way I partner with companies. Not only was I working for cash, but also equity deals to work with companies. This includes consultation, advisory and exploring board positions. The shift towards equity allows for a personal stake in the business and a further insurance of success.
Going into year 9, I am continuing with my focus on partnering with early-stage tech companies for marketing strategy, investor-focused services, business development, buyers journey mapping, sales development, fractional services, campaign deployment, marketing team growth, and revenue generation. I am extremely comprehensive in my approach and ensure that all bases are covered. I am also working on several projects outside of my work with clients, including a mobile application and a platform for early-stage companies.
I love working with people who are building great pieces of technology and are passionate about what they do. Let’s
Product Marketing
